Instagram marketing provides the best opportunities for businesses to promote their brand or service with the latest approaches. However, the social media app doesn’t have its own dashboard unlike other popular social media platforms. Therefore, one should consider using some tools for measuring the engagement and other results. They allow business owners to revise or make changes in their marketing strategies for achieving better results. Moreover, they show methods to enhance the reputation among customers.
Here are some 5 analytic tools meant for businesses can use for measuring the effectiveness of their posts.
Iconosquare is the one of the best analytic tools that can work for businesses to increase their sales. Previously known as statigram, the desktop app has high-level and in-depth analytics that will help to track everything with ease. It even gives ways to know the follower growth rates and the average number of likes and most liked photos including comments. Besides that, it allows users to add a custom tab with their Facebook pages that give ways to enhance the cross-channel engagement.
- Simply Measured
Simply Measured is a web-based tool that allows businesses to generate reports with high accuracy from Instagram accounts that are having up to 25,000 followers. It is completely free that paves ways to receive the details as soon as possible.
InstaFollow is an analytic web app that enables users to install the same on iOS and Android mobile phones with ease. The primary advantage of this app is that it let businesses track new followers and unfollowers that can help increase sales to a large extent.
UnionMetrics is very similar to Simply Measured analytic tool that allows businesses to receive their statistics after posting details on Instagram app. Besides that, it contributes more to know the best time for posting the content and photos. The tool also guides users to get ideas on want type of hash-tags are getting more engagement. It is possible to evaluate the top fans and followers with the tool that ultimately help gain more advantages.
This is a free Instagram analytics tool that enables businesses to identify inactive users and people who are not following them. The tool even reminds users to post their content when they have forgotten them to upload. Another thing is that the tool is an ideal one for finding new followers and locating relevant users that canp promote business on Instagram.